![]() ![]() Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or advertisers-fail miserably. Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. ![]() Witches' Confessions and Other Useful Absurdities From Circular Reporting to Supernatural Beliefs ![]() Propagandists, Campaigners, and Advertisers Bibliography Includes bibliographical references (pages 273-350) and index Contents ![]()
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